Ruth Therenca 
Want to learn how to use pinterest for your photography business? Well, you are on the right track.
Pinterest is more of a search engine than a social media platform. It is like Google, only that it’s highly visual.
It is a platform mostly used by women and favours content on diy/crafts, fashion, babies, cooking, houses, weddings, birthdays– here is the thing, if you want to succeed on Pinterest, ensure your images are captivating enough to make a busy mum stop everything she’s doing to read your blog or watch your video.
So, if you are in the business of photography, it makes much sense to promote it on Pinterest.
What’s so great about Pinterest?
With Pinterest, if you apply 6 months of strategic consistency, you will get traffic to your website sooner than if you apply that kind of effort with Google.
Here is how to use Pinterest for your photography business.
Use local keywords throughout your Pinterest profile
If you are a photographer based in NYC, use keywords like Newyork wedding photography or Newyork baby showers. Such keywords should be used in your bio, board titles and pin descriptions. That way the right people will find you.
Create optimized boards
Your optimized boards may include, but not limited to:
Baby bump photoshoot ideas
Rustic garden wedding ideas
Food photography
Fashion for winter ideas
Get the drift? Be creative about it.
Provide value to your readers
When people view your images on Pinterest, they may want to click on them so as to see more on your website.
Make it worth their time.
Make sure your website or blog solves their problems.
Don’t create a pin showing fashion for winter tips only for the landing page to be on the best batteries for your canon camera.
Be consistent at pinning
Pinterest loves new content. So, create fresh pins daily.
This can be quite hectic that’s why Pinterest partnered with Tailwind. Tailwind allows content creators to schedule and pin as many pins as they want per day. Pinterest recommends 10-20 fresh pins daily.
If you want to grow your photography business fast, join Pinterest. But if you are patient enough, you can wait for 3-6 years for Google to rank your website.
